Talk about beauty and cosmetics and for sure, experts would raise the name of the world’s biggest beauty and cosmetics firm, L’Oreal Group. From the world’s beauty and fashion capital, Paris in France, comes the company that focuses on bringing to consumers the best brands for skin and hair care. When it comes to perfumes, the company surely would not be left behind. Its Lancome Paris unit manufactures Lancome perfumes that are truly among the most patronized and loved all around the world.
Imitation, as they say, is the greatest form of compliment. One proof that Lancome perfumes are well received and are loved the world over is the rampant selling of counterfeit and imitated forms of the items.
Anti-counterfeit regulators and experts from all around the planet identify Lancome perfumes as one of the top perfume brands that are imitated, counterfeited and sold to the mass market in important cities in Asia and Europe. Though the illegal transactions are harming the business, Lancome says the imitations affirm the brand’s reliability and popularity.
The initial Lancome perfumes were introduced to the market in 1935. It was in Brussels where the first five of the fragrances were launched. Those fragrances were Tropiques, Bocages, Kypre, Tendre Nuit and Conquete. L’Oreal acknowledges the fact that the perfumes were what made Lancome what it is today—a famous brand not just of perfumes but also of skincare and cosmetics products. Thus, Lancome perfumes are important products and have always been considered assets of Lancome Paris.
Through the years, Lancome perfumes were able to withstand the tests of time. After being known as a premium brand of fragrances, Lancome have been among the top choices for scents by celebrities and the opulent. Numerous fragrance lines and names have been launched and introduced by Lancome.
Among them is Magie Noire, which is considered one of the most celebrated and popular women’s perfumes of all times. Unfortunately, because selling the fragrances through conventional means became challenging to the margins, Lancome decided to start selling them through online shopping sites. The initiative only made the line among the most sought-after and most priced catches.
Back to the problem of imitated and fake Lancome perfumes, the company is taking measures to crack down on those businesses that propagate and distribute such items. What is more interesting is the fact that fake Lancome perfumes are among the most purchased. To Lancome, that means people from all across the globe love the brand.
Because of high costs of buying the items, some consumers resort to buying the imitation Lancome perfumes because doing so brings them the opportunity to enjoy and wear the premium fragrance.